'Clay (Lo Bueno's Creative Director) is an absolute joy to work with, and displays comfortability working with a wide range of people, while being incredibly disarming and allowing talent to shine.

 

Apart from his personal ease, Clay has proven that he has a knack for social media strategy, project management, video editing, brand strategy, and strategic partner collaborations. Clay took the Cheech and Chong brand from a following of 0 on TikTok to over 7 million in under a year, which is no small feat considering the limitations put on cannabis brands in social media spaces and the challenges of connecting a younger generation to an older one. Clay brings a lot to the table as far tapping into a cultural zeitgeist and delivering strategy that is relatable, fun, informative and casual.'