As a former High School Science Teacher (Dishwasher, Delivery Driver, Bartender…) turned full-time Content Director, Clay has worked nearly a decade on building up Lo Bueno into what it is today. His passion lays in architecting authentic brand & social media identities, as well as the communities that embrace them. He has helped a diverse cast of clients grow six to eight figure communities, and their content has been viewed across platforms more than 2.5 Billion times. Clay's unique ability to drive community growth & revenue through trend spotting, creative copywriting, community specific humor, & story-first content are the core tenants of his work.